Wednesday, January 28, 2009

SHOOT THAT ARTIST!

It's important to have a PR photograph of yourself on hand, whether it's to add to a flyer, to send to a newspaper, to add to your web site or to hang near your art at an art show.
Images of you from the back - painting or working on your craft - just don't work. Clients need to see your face! Show them what you do, what tools you use, what a messy studio you work in.
People are interested in why you do what you do - your motivation.
They need to find some connection with you. Look the camera (and your potential buyers) in the eye.
Folks want to be you. They desire to be the one who is creating and if they aren't artistic, they still love to see artists at work.

Monday, January 26, 2009

CAN YOU FIND THAT FILE?


Like many people, I don't take the time to organize before I jump into a project. However I did stop and reorganize my computer when updating and have come up with a few suggestions I'd like to share with you. First - CAPITALIZE the folder names. It's easier to see them.

I have posted a sample of a folder hierarchy to show you. If I'm working on a project and need to go back to a folder several times over the next few days I will create an alias for it, then drag that alias to my desktop. That way all I have to do is double-click on that alias and it takes me straight to that folder.

Files can be lower case (such as kportriverjan08_1.jpg), and I try to give my files the name they're going to live with, names that are going to make it easy if I have to search for them. None of that DSC00494 for me! I use Photoshop's batch rename or Bridge's batch renaming tool (my preferred method) as soon as I download new pictures from my camera. If you don't do it right off, chances are it won't get done.

If you have Bridge and haven't tried its renaming tool, give it a try now!

Wednesday, January 14, 2009

How to Add a Blog


You may ask, "How do I add a blog to my web site?" Well, this blog has been created through Google. The first step is to acquire a gmail email account. Gmail is Google's own email service. Having a gmail email means you have a Google account.
Next, go to the Google main page. Use the pulldown menu and click on MORE -- then BLOG. Follow the steps that lead you through choosing a template and creating content. You can change colors and more later on.
One of the good features is your blog's name can be different to your gmail account. TIP: I often use tutorials shown on YouTube.com. There's a lot of handy information at YouTube.
You then add the link to your new blog to your static web site. Tell people about it, add the URL to your business card, keep adding entries to the blog, and folks will come...

Monday, January 12, 2009

Writing a Self-Promotional Article


PR Time. . . This is a great time of year to revise any PR, articles, or bios you have on file for the press. What? You don't have any of these on file, ready to send out? You really need to keep at least one article about yourself, to promote your art or your product, on hand at all times. This PR should not be your resume or a list of past gallery shows in which you've been involved. What should you write? You need a short article about yourself, a description of your work, and at least one quote. Type this in Word, save as a RTF file. Do not double-space, do not style (no bold or colors, e.g.). Put your contact information at the top. When you send this out in an email, copy the content of the article into the body of the email AS WELL AS attaching the Word RTF. This way the recipient can preview the content of your PR. Email me with any questions or if you need a review of your article. ~Geraldine

Monday, January 5, 2009

Design Your Web Site


Although I have been creating Web sites as a hobby for several years, it wasn't until I sat down with another person and really dissected other people's sites that I reached a better understanding as to what made a good site - and a great one. I'm in favor of keeping it simple, text and images with an occasional rollover. Unless a multi-column site is very well organized the viewer is going to get easily distracted. Huge banners, an overly-large viewing area that forces you to scroll to each side, varying sized text are problems I notice at many sites. I suggest that when you are deciding what you want your site to look like you should not just view, but dissect a site you like. See how many columns it has, how many colors, if there is contrast, the ratio of images to text, the layout. Take an 8.5 x 11 inch piece of paper, hold it horizontally, and pretend it's your home page. Draw out where you want text and graphics to site. Use post-it notes to represent the parts and move them around. It's just like designing your living room and choosing where to put the furniture.