Saturday, May 9, 2009

Use Photos for 4x6 Promotional Handouts


Looking for a new promo idea? Considering the many online photo-processing sites that offer cheap 4x6 photos, consider making a photo-promo. This can be created in Photoshop or any photo program.
Start with a 4x6 layout, copy a picture into it, type your name and contact info on top, flatten layers, save as photopromo4x6.jpg (e.g.).
I upload to Winkflash, Shutterfly, Snapfish, Sam's Club photo, Target, York Photo, Clark Photo (clarkcolor.com) or any of the many online photos shops. Once you've signed up for any of their services, make sure you click on a box to indicate you'd like promo information via email. The week I'm writing this Winkflash has a sale on any amount of 4x6 photos for 6 cents each. Mailing costs are low as a rule (most photos come with the name of the file and the company in a line of text on the back).
TIP: You can also have your pictures printed on 5x7s or fit two per 5x7 and cut it in half yourself.
TIP: Make sure that your lettering isn't too close to the edge!
Great for handing out at shows or other venues.