Friday, October 23, 2009

Create a Web Presence

A lot of small businesses, among them self-publishers, craftspeople and artists, ask me how they can have a web presence without investing a lot of time or money. The easiest way is to post pictures of your work on the web using a photo-sharing site. I like Flickr. Why not add images of your art or creation to Flickr? Art directors use this photo-sharing site to search for images they might want to purchase.
See mine at:

A self-publisher recently told me she found a photo that was perfect for the cover of her self-help book. She asked for permission to use it, and in exchange is giving the photographer credit for the picture as well as copies of her book, when published.

The next best thing is to create an entry for yourself, a personal one, at Facebook. If you also have a business you should create a second entry under the business name, and make sure you add links to and from those personal and professional Facebook profiles. Add any external links (to your photo-sharing page, etc.) to both sites. Keep your profile photos professional and silly personal pictures off your Facebook pages. You don't really want your potential customers and old High School buddies to see you in a less-than-favorable light, do you?

I have a listing at the Maine Arts Commission site, and have links to my web site and my email there. So if you can add your profile and links to any professional organization, do so. ~ Geraldine

Thursday, October 15, 2009

Take Any Road You Want To

Not everyone reaches the same conclusion by following the same road.

Recently a client asked me to create a mock-up web site, but he wanted to see a static page. That meant designing in Photoshop. But I design web pages in Dreamweaver. It seemed to be a step backward to design in a flat program, especially when I wanted to show off a rotating set of images, a flash slide show. I went ahead and made a sample web page and posted it within my own site in a client section.

The picture you see here has a flash image with type moving across it. How can you see that effect in a jpeg?

I went to a jewelry-making class once in which the teacher told us to draw out a design on paper. Nothing came to my mind - until I started to work with the materials. What kind of sense does it make to create a 3-D object in 2-D? I need to touch the stones, feel the flexibility of the metal, play around with the parts.

There is more than one way to skin a cat, as they say, so don't let anyone dictate how you reach your conclusion. Just head on down that creative road in whichever direction that suits you.

~~ Geraldine