Greeting to fellow artists. Although I haven't updated this blog I hope you'll check back-posts because my tips are timeless. Tip for this month: If you submit articles or PR to a print newspaper you might consider calling them to ask if they have sample articles or instructions on the styles they prefer. If you can get your hands on the actual newspaper cut out some sample ad sizes as well as a couple of articles for reference.
Write an article about an event you're participating in, even if you're a small part of it. If you're participating in a show, let the newspaper know about it. "Geraldine Aikman is exhibiting small landscapes at the XXX Gallery in Portland through June as part of a group show featuring the art of more than twenty artists." etc. You need to toot your own horn. Send in a picture of your art, too, or of you painting and please face the camera!
Ask them if you can upload calendar listings online or who you should email your listing to. If it goes to the wrong person you may have missed your chance.
Print out your finished article. Read it aloud to someone else to see if there are any mistakes, or if there are any improvements to be made.
Remember that the easier you make it for the publisher the more likely they are to include your self-promo article in their publication.